Kim, Strategic Consulting & Process Lead at has published an insightful guest article on Horizont! Kim dives deep into the game-changing shift coming to Instagram by 2025, where the Share Button will redefine success on the platform.

Here’s a sneak peek of the main takeaways:

• Shift from Likes to Shares: Engagement will no longer be just about likes; "Sends-per-Reach" will be the new key metric.
• From Passive to Active Engagement: Instagram is moving towards more personal, intimate interactions through DMs and Stories rather than traditional feed scrolling.

Actionable Strategies for Brands:

1. Create Emotionally Charged Content: Content that evokes strong emotions will have higher share rates.

2. Reallocate Resources Wisely: Focus more on the creative process to ensure your content is “share-worthy.”

3. Leverage Competitive Insights: Use the new share count data to analyze and refine your content strategy.

Kim’s article is a must-read for brands looking to stay ahead in the evolving landscape of social media. Don’t miss it!

Read the full article here.

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